Construction Genius

Contrary to the popular belief the construction industry is an innovative and forward thinking industry.   However, there are some risks inherent in construction that can slow the pace of innovation.    Brian Potter — a structural engineer, returns to Construction Genius to discuss why it's seemingly hard to innovate in construction and how construction companies can do it more effectively.   We also discuss: • What construction companies should focus on to make innovation happen, • The difference between the United States, Europe, and Asia in terms of innovation.   We also touch on some opportunities for innovation in terms of 3D printing, and the future of innovation in the construction industry for the next 4-5 years. Press that play button and let's get started!   Discussion Points:   • 0:00 Introduction   • 3:02 The construction industry is quite advanced than outsiders actually think it is   • 4:53 Why it's hard to innovate in the construction industry   • 7:25 Micro approach vs macro approach to innova