Construction Genius

Marketing is one particular area of business I've always been fascinated about. Probably because of the fact that I've been involved in sales and marketing my whole life but I always feel like I'm just getting started. There's so much to learn and it's always a pleasure to get expert advice on the matter whenever given the opportunity.   So, I've once again invited Wayne Mullins — founder and CEO of Ugly Mug Marketing, Wayne is the first ever three-time guest on Construction Genius. Great marketing is essential to your business success, and I'm delighted to have him back on the show to share his expertise with us.   Today, we talk about the A.I.D.A (Attention, Interest, Desire, Action) framework and break down why it's still relevant today. Here are some of the points we discuss in this episode that you may want to ponder on:   How the A.I.D.A. framework can fit with your marketing messages, and   How the A.I.D.A. framework can influence the way you communicate with clients   Make sure to take down notes