Construction Genius

Construction is a competitive and crowded industry. Setting yourself apart from the competition in the minds of potential and existing clients is a challenge. What should you focus on to stand out from the crowd and attract your ideal clients?  In this week's podcast episode, my guest Peep Laja shares the best way to market your company and stand out from the competition. He has deep marketing experience, so he understands what it takes to be different and to attract your ideal clients.  If you're a construction company owner that is struggling with differentiating your company from the competition, you'll find this discussion insightful. So tune in to this episode today!  Discussion Points: 0:00 Introduction 2:22 Biggest mistake companies make when marketing in a crowded field 5:07 Why do companies struggle with setting themselves apart 5:53 Two obvious ways to differentiate your company from the rest 7:07 What does a brand mean? 9:55 How to know if somebody already owns a message in the market's mind 11:24