Construction Genius

Almost everyone has already heard about "branding," but hardly anyone ever knows what it truly means. How is it different from logo-making or putting up a business website? And why should it matter to a construction company? When we think of branding, the first thing that comes to mind is a company logo. However, the truth couldn't be further from the misconceptions that surround it. A brand is something more than just a visual representation of your company. And that's what we're here to discuss with Skot Waldron, a world-renowned Brand and Communication Strategist. In today's episode of Construction Genius, we put a lens on the true meaning of branding. We also talk about the two types of branding, its four key aspects, and why building your brand should start from within. Learn how you can develop a better brand for your company by tuning in to this episode now! What's Discussed in This Episode: 02:24 What is branding? 03:42 How to develop a strong internal brand 05:04 A strong external brand roots from a