Construction Genius

The basic purpose of every business is to make money. But if you want to stand out from the competition, you need to define what your business's deeper purpose is. Most successful businesses know what that is and it usually goes beyond the desire to make and have more financially.  This week's podcast episode is Part 1 of a four-part series aimed at the four critical questions that will help you to structure a one-page plan to drive your business. I begin this series with defining the deeper purpose of your company. I'll cover: Why having a deep business purpose is important, How to craft your purpose statement, with examples from real-life construction companies,  How to use your purpose to guide business decisions.  If you haven't figured out yet what your business's deeper purpose is, dive into this episode and get the inspiration you need to take action in crafting your very own purpose statement.  What's Discussed in This Episode: Analogy of cars and business [1:26] Overview of podcast episode [3:29