Construction Genius

According to the United States Department of Commerce; only about 30% of family businesses survive into the second generation, 12% are still viable into the third generation, and only about 3% of all family businesses operate into the fourth generation or beyond. My interview this week is with Justin White CEO of K&D Landscaping out of Watsonville, CA. His parents started the business in 1986 Now: Siblings  Justin (CEO), Shane (COO), and Kelsie (VP Marketing) are  in the business. With the 2nd generation at the helm the business has grown from $1.5m in 2011 to over $5m today, with a 2030 goal of being $30m with 300 employees.   In this episode we cover: [01:20] The time Justin was thinking about quitting his family business [04:23] What Justin focused on during the transition to becoming the leader of the business. [07:25] How to balance control and leeway, in a family business, when transitioning between two generations {08:45] The impact of a leader's demeanor and attitude the company. [09:34] Why he c