Attainable

So let's back up a little bit and, for our listeners that might not know the established definitions of things like belief and operational effectiveness in the manner that we do, let's first talk about belief. What is belief mean, specifically in the context that we're discussing today? Perfect. So assuming that you have an employee that works for you and you're asking them to do something to contribute to your enterprise, the first and foremost is what is the purpose of the enterprise? If I'm an audiology practice, what is the purpose of the practice? If I'm a dental office, what is the purpose of the practice? If I own a restaurant, what is the purpose of the restaurant? If I'm a plastic surgeon doctor, what is my purpose? Now understand that, here's where people get really confused. And I've interviewed thousands of people in audiology and this is what it sounds like and why the confusion exists. So if I ask many people in hearing care, what do you do, they say we sell hearing aids. In fact, in a