Healing Our Marriage

Hey, it's Dave Jackson from the School of Podcasting! In this episode, I dive into what truly delivers value to your podcast audience—drawing inspiration from an episode of the Novel Marketing podcast hosted by my buddy, Thomas Umstattd Jr..As I was driving to PodIndy, I caught myself sharing Thomas Umstattd Jr.'s episode with friends, and it hit me: why was this episode good enough for me to recommend? Today, I'm breaking down the answer to that question and sharing snippets of what I like to call "value bombs," even if that phrase is a bit cringey.Here's what I cover:Why knowing your audience inside and out is key to delivering value.How answering your audience's burning questions (like Thomas does) keeps them tuning in.The importance of overdelivering—smothering your audience in value so they want to share your show.Why direct recommendations from listeners are more powerful than any algorithm.Examples of how Thomas Umstattd Jr. teases upcoming content to keep listeners coming back.How sharing personal st