Threading The Needle

In this episode, Taylor and Joy break down the real 2026 playbook for 7-figure ecommerce brands, and why copying 9-figure operators is one of the biggest mistakes you can make.Coming off BFCM, they unpack what actually happened for small brands and what it signals heading into the new year.You’ll learn:How to create “four peaks a month” using trends, cultural moments, and audience overlapsWhy forecasting is an execution system not a prediction toolHow aMER becomes your most reliable metric at the 7-figure stageThe traps that stall growth (SKU bloat, premature channel expansion, bad benchmarks)What separates the 7-figure brands that scale from the ones that don’tIf you’re aiming to reach 8 figures in 2026, this episode outlines the roadmap.Plus: How CTC’s Profit System and Global Accelerator help founders build predictable, scalable growth.Show Notes:Start your free Motion trial now at https://bit.ly/4isWjjqExplore the PROPHIT System: http://prophitsystem.comThe Ecommerce Playbook mailbag is open — email us at