Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

Most marketers worry about whether buyers trust their brand. Brent Adamson, author of The Framemaking Sale, argues that the actual issue sits somewhere else: Buyers do not trust themselves. In this episode, Drew sits down with Brent to challenge three big assumptions: That more supplier trust is the answer, that buyers have a neat journey to map, and that customer centricity is always the right north star. In this episode:  Why decision confidence matters more than supplier trust  How shifting from "trust us" to "trust yourselves" reshapes GTM  How to rethink buyer journeys through the "never again" and spaghetti-bowl lens.  Framemaking in practice, from nudges and checklists to maturity models.  The three Es, Establish, Engage, Execute, as a shared marketing and sales playbook. Plus:  Escaping the smartness arms race by editing content to reduce anxiety and build buyer self-confidence.  Turning social proof into a confidence engine, using "other customers like