Lady Startup

Sometimes, a pivot isn't triggered by a failure. Sometimes, it happens when you’re winning. You can have the perfect life on paper - the apartment by the beach, the successful business, the long-term relationship - and still feel a quiet, persistent exhaustion. It’s that slow build of burnout that whispers: you are running 100 k’s an hour in the wrong direction. But what happens when you finally brave that change, only to face a hurdle you never saw coming? Jo Yates began her career studying analogue photography in the UK, right on the edge of the digital revolution. As the industry shifted beneath her feet, she was forced to re-educate herself - pivoting from photography into video production, then into large-scale event and marketing production here in Australia.  But alongside her creative career, Jo had a quiet safety-net hustle: flipping properties. What started as a way to create financial security slowly grew into something much bigger - until it became impossible to ignore. Then