Threading The Needle

In this episode, Richard and Tony break down what agentic commerce actually is, why Shopify and Google’s Universal Commerce Protocol matters, and how AI-driven shopping is quietly replacing traditional websites, checkout flows, and even ads.Instead of customers clicking through pages, filtering products, and checking out manually, AI agents are beginning to discover products, compare options, negotiate price, and complete purchases on behalf of users. That shift has massive implications for marketers, founders, and operators.You’ll Learn:What agentic commerce really means (beyond the buzzwords)Why product data feeds are becoming the foundation of modern commerceHow Shopify’s agentic checkout connects AI directly to your catalogWhat this means for SEO, paid media, and brand discoveryWhy reviews, social proof, and product structure matter more than everHow platforms like Meta are making everything shoppableWhat marketers should be paying attention to right now to stay aheadThis episode isn’t about hype—it’s abo