Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do you feel underpaid, misunderstood, or stuck explaining why your work costs what it costs? Most agency owners don't wake up one day and decide, "You know what sounds fun? Running an agency." They stumble into it, usually because the job market fails them. That's exactly how today's featured guest got her start. In this episode, she'll unpack how slowly building her confidence as she gained more experienced changed her perspective on pricing and why most "thought leadership" content does more harm than good. Alicia Disantis is the owner and creative director of 38th & Kip Studio, a dual branding and design studio celebrating 15 years in business. She founded the agency during the 2008 recession, which is about as pressure-filled a launchpad as you can imagine. Before building a sustainable agency, Alicia wore a lot of creative hats: video game character artist for early mobile games, comic book ar