Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Surviving a 70% Loss In Agency Revenue. From Panic to Purpose with Melany Robinson | Ep #880

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Sinopse

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training When Melany Robinson lost 70% of her agency's revenue overnight during COVID, she didn't just "cut costs." She rebuilt her team around trust, ownership, and shared sacrifice and learned why keeping C players is one of the most expensive mistakes agency owners make. This episode is a masterclass in leadership, culture, and making hard decisions without losing your soul. Guest Overview Melany Robinson is the founder of SproutHouse, a 30-person integrated communications agency serving hospitality, real estate, and lifestyle brands. She's led her agency through rebrands, crises, and COVID, emerging stronger, leaner, and clearer on what real team culture actually means. What You'll Learn Why COVID exposed the hidden cracks in most agency team structures The real cost of keeping "C players" during uncertain times How to handle massive revenue loss without destroying trust The mindset shift from "managing peo