Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Most agency owners talk about selling someday, but very few actually build with that outcome in mind. They stay deeply embedded in delivery, sales, and decision-making, hoping an exit will magically appear later. In this episode, that myth gets dismantled. Today's featured guest, former owner of Dot & Company, shares how she intentionally designed a productized agency that could run without her long before an acquisition was even on the table. After successfully selling Dot & Co to E2M, she reflects on building with exit thinking from day one, how she connected with the right buyers, how she knew it was the right deal, and what genuinely surprised her about the process. Taylor McMaster is the former owner of Dot & Company. She built and sold a productized agency specializing in fractional account management for agencies and successfully exited to E2M after designing the business to operate