In Wheel Time - Cartalk Radio

What if four words could save you thousands at the dealership? We sit down with veteran insider Randy Presgrove to unpack 47 years of wins, wrecks, and the unfiltered truths of car buying and selling. From boardroom bravado to showroom reality, Randy pulls back the curtain on how hits are made, how flops happen, and how regular buyers can tip the deal back in their favor.We trace the anatomy of failure through icons like the Edsel and head‑scratchers like Mazda’s youth‑aimed MX‑3, showing how timing, design, and marketing alignment matter more than hype. Randy explains why many product misfires teach sharper business lessons than successes, and how dealers experience those lessons in real inventory pain. Then we get practical: the research that actually moves price, captive finance deals that hide in the fine print, and the single sentence that resets a negotiation when the process drags or the fees bloat.The conversation shifts to the future of retail. Online shopping has shrunk the need for sprawling showro