Secrets Of The Top 100 Agents

In this episode of the REB Podcast, editor Liam Garman sits down with DiJones CEO Dean Mackie and COO Brent May to explore what it takes to be the "agent of tomorrow" and how you can thrive in the rapidly evolving real estate market. They discuss the speed of industry changes, from anti-money laundering and counter-terrorism financing (AML/CTF) reforms and Office of the Australian Information Commissioner (OAIC) compliance to the disruptive impact of generative AI, and how top agents can balance innovation with the human connection. Mackie explains the philosophy behind agents needing to "unlearn" outdated habits, while May reveals how enhanced databasing must form a key centrepiece of the agent's strategy – allowing them to find buyers before going to market. The conversation turns to how competition is reshaping commission structure and the role of technology in marketing and property discovery, providing a pragmatic roadmap for agents and leaders navigating digital transformation and market consolidation.