Secrets Of The Top 100 Agents

In this episode of the REB Podcast, editor Liam Garman sits down with Lloyd Ernst, founder and CEO of Cloudstaff, for a deep dive into how principals and directors can build scalable, future-ready, and tech-enabled real estate businesses. Ernst reflects on his business's journey, founding companies that have since become multinational, providing insight into how remote workforces that align with local culture and performance objectives are fundamental for growth in today's real estate market. Ernst and Garman then dive into the challenges of building trust and accountability across offshore teams, how artificial intelligence (AI) is reshaping workflows, and why the next generation of agencies will operate more like tech-enabled service companies than traditional offices. They then explore how Cloudstaff helps companies do this securely, overseeing cyber risks and enabling staff to effectively support the business. Finally, Ernst offers practical insights for principals on how to leverage remote teams of any s