Secrets Of The Top 100 Agents

In this episode of the REB Podcast, deputy editor Emilie Lauer sits down with URBAN X co-founder Steph Kong to explore how their predominantly female workforce is shaping culture, leadership, and performance in real estate. Kong shares how URBAN X evolved into a business with 80 per cent female leadership and a workforce that is 90 per cent women – not through deliberate strategy, but through the nature of roles focused on compliance, process, and communication. The discussion explores how a strong culture, built on clear values, accountability, and constant communication, has helped the business scale while maintaining a high-performing team. Kong explains why creating an ownership mindset – supported by clear key performance indicators, structured feedback, and strong onboarding – is essential for developing future leaders and retaining talent. The episode also examines the cultural challenges that still exist across the real estate sector, including toxic workplaces and ego-driven environments that can dri