E-commerce Podcast : Hear From Ecommerce Experts And Learn How To Succeed In Online Retailing

In this episode of the Ecommerce Podcast, host Shaun Ryan, CEO of SLI Systems, interviews George Michie, CEO of The Rimm Kaufman Group, provider of data-driven online marketing solutions to online businesses. George discusses the challenges with attribution for multichannel companies and how they can handle some of those complicated online and offline interactions. He […]