Blue Roll

I’ve gotten the opportunity to meet with 4 new clients this week & they all shared a similar problem: the process of gaining new customers & properly balancing the new batch of business. In any industry, the way to survive is to continuously gain consumer attention at a linear level. Two things I’ve personally used to work with a limited number of clients: Brand Awareness & Brand Repair. If people don’t recognize your name, logo, or service, they are not aware of your business. If a person is aware of your business however they have definitively chosen to not utilize your service/product, we call that brand repair. Is there anyone in direct competition with you that you have not collaborated with? Is the tension between your brands in need of conversation? You may need to repair your relationships with other local brands. Are you 6 months into your company? Is your brand available on all social platforms? In the area closest to your business, when you introduce yourself is it “I’ve heard of yo