Product Hunt Radio

Web Smith has a long history working in direct-to-consumer and e-commerce. He managed marketing spend for Rogue, a leading sports goods manufacturer back in 2011 before co-founding Mizzen + Main and later joining Gear Patrol. In 2015 he founded 2PM, a B2B media company for the commerce industry and advises leading executives in the space. Through 2PM Web also invests in early-stage DTC brands and platforms that support the consumer ecosystem. If you've ever thought about starting your own DTC brand or online shop, you'll want to heed Web's advice. In this episode Ryan and Web talk about... The state of direct-to-consumer today “It’s going to become a battle to discern which companies have sticking power and what a possible exit will look like. Casper’s potential IPO will set a standard for other brands looking to exit. We’re also looking at a lot of companies developing holding companies for these types of brands.” Web points out that only 12% of transactions are e-commerce today — the remaining 88% comes v