Blackbaud K-12's Get Connected Podcast

What’s the Makeup of the Perfect Private School Marketing Team?

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Sinopse

As someone who has worked with schools for more than 15 years, I’ve seen communication offices undergo some significant changes. From a single person office that may have been part of a development office, to a multi-person team with the director reporting to the head of school, there’s little doubt that marketing and communications have become a critical component of school life. But what does the ideal office look like? How should it be organized? What types of job positions do we need to manage all of the different ways we need to communicate including print, web, social and more? In episode 28 of Blackbaud K-12’s Get Connected Podcast, Stacy Jagodowski, Director of Strategic Marketing & Communications, , joins me to talk about the growth of the marketing and communications in private schools.