Well Made
103 Creating a Customer Journey with Mike Lackman, CEO of Trade Coffee
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 1:14:54
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Sinopse
Trade Coffee ships customers new coffee based on their tastes. It's a subscription, but CEO Mike Lackman says that part s a necessary evil. Some subscriptions help you discover new products while others help you replenish the products you already love. Trade does a bit of both.Mike comes from an operational background and this episode is a deep dive into how Trade approaches each component of their supply chain. From the roaster dashboard to their new compostable bags, every step has been optimized to create a journey that keeps customers coming back.Find more links and images from this episode on the Lumi blog.