Patience & Hustle Daily

I’m going to give you the biggest piece of advice when creating content. Deliver it as if you are only delivering it to one person. But wait Lance….100’s of people are going to see the content?!? Yes, but what you want to do is make a personal connection with that individual. One thing you will notice in my podcast episodes is I always say “YOU” and not “You all” or “HEY EVERYBODY!”, that’s because I’m talking only to YOU. At any given time that an individual is listening, reading, or watching your content, it’s just you and that person. When you can make a personal connection to that one individual, you will start seeing a change in the reactions you get. If you simply try to address “EVERYONE”, then how is that content special? How are you going to make a personal connection to someone? You won’t be able to. Hank Normal, the media Mogul, sent out a tweet that said “If you want to fix all your media problems, only speak like you are only speaking to me.” He teaches this in his video course called Star P