Business & Burgers

S01:E09: Building a Fan Following: Barry Meguiar Talks Cars & Community

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Sinopse

From modest family business to a globally sought after company and television sensation, Barry Meguiar transformed the car care business, one gearhead at a time. How can you go about creating an avid customer base brimming with passionate fans? Barry breaks down his four-step secret to building brand loyalty with a marketing plan fit for any entrepreneur, regardless of ad budget.