Ask Amanda About Marketing
Episode 12: How a Legacy Brand, Well, Rebranded
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:26:52
- Mais informações
Informações:
Sinopse
Rebranding isn't like flipping a switch -- it involves strategic planning and messaging to successfully transform a product, service, or brand. In this episode, I talk with Amazon.com's Alexa marketing team to discover how they've rebranded after being well known for its website ranking list but now offering a suite of paid tools -- a brand new value add. (Pun intended.)