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25. Steve Case: Persevere in "The Third Wave" – how entrepreneurs will transform entrenched industries

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Steve Case is the former CEO of AOL – America Online. Many of you probably chuckle when you see someone with an email address that ends in AOL.com, but for me and many millions of others, AOL was our first contact with the Internet. Steve has a new book out called The Third Wave. The premise is that the first wave of the internet was building the infrastructure – things like getting computers with modems into people's homes, and getting them on the internet, the second wave was software-focused – things like Facebook, and now that we have all of that built out, it's time to change more entrenched industries like Healthcare, Food, and Government. Steve stresses that perseverance is going to be critical in the Third Wave, which is something for all of you Lean Startup practitioners to consider: you can't necessarily abandon your idea because you don't get traction right away. You'll also have to form partnerships – sometimes with big, entrenched organizations that are slow-moving. So, opportunities to create so