Poly Studios

Marketing During A Pandemic with Stirling Howland

Informações:

Sinopse

Co-founder and Brand Director of Balter Brewers, Stirling Howland jumps on the podcast to chat about how he and the company had to pivot during COVID-19. Strong company values, and some quick thinking from the leadership team enabled Balter to retain staff, develop new products and keep their community engaged. Some things we chatted about were - How a strong culture informs a strong brand -Price Sensitivity in a post COVID-19 culture -A sense of humour during Crisis -Corporate Social responsibility -What makes a great brand