Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

How many languages do you speak? No judgements here—just curious. But, a safe bet would say that the majority of people reading this have a primary language, and then a rudimentary understanding of a second (if that). Now, this is probably fine for the most part, but if you generate some content that needs to be consumed by prospects in other countries, you’ll need a translation service like Smartling. But, Smartling’s marketing doesn’t just revolve around citing how they solve business needs, it celebrates the translators—the people—who make it run, and the stories that each translator has. On this episode of RTU, Adrian Cohn, director of Brand Strategy and Comms, and Jack Welde, Founder & CEO, discuss how they do that. Smartling’s values highlight humanity and personality, and they’ve found considerable success taking those values to heart when marketing. Tune in to hear more about their efforts, how they engage employees before rolling out a campaign, their approach to measurement, and more. Plus, hear