Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

Have you ever read through healthcare plans in an effort to sign-up? They're generally pretty important, but given how jargonistic and dense they are, they can be a real snooze-fest. That's where Jellyvision comes in. This week's guest, Bob Armour, is CMO of a company that creates a software named Alex that helps people make sense of their healthcare benefits and select the best plan by communicating with them in plain english.   The efficacy of Alex speaks to a few types of effective communication, but a big portion of it, ties to how Jellyvision helps companies communicate with their employees. Whether discussing a new campaign, product, or in this case, health benefits, effective internal communication is absolutely crucial. If done well—and in this episode, Bob shares some tips for success—employee communications can help make employees love their jobs, treat their customers well, and advocate for the company. Check out the full interview to learn more! This episode is extremely relevant in today’s market