Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

If you took every tech company logo and stacked them by color, here's what you'd see: some red, some shades of black, grey, and white, some green. But all those stacks would be in the shadow of one color: blue. Samsung, Facebook, Lenovo, PayPal, hp, Dell—the list of blue logos goes on and on. So what did Morgan Norman, CMO of Copper (née ProsperWorks)? He went pink. With a dash of creative and a spritz of data analysis, Morgan went bold and rebranded in a major way. But—a rebrand isn't just a name and a color. The new mentality has to fill up every nook and cranny of the company, employees need to buy in, users need to be kept informed. On this episode of Renegade Thinkers Unite, Drew Neisser talks with Morgan Norman about the keys to a full rebrand, some common hurdles, and more about B2B marketing. Join in to hear lots of inspirational conversation and more on this company name change! Subscribe on Apple Podcasts- Stitcher - or Podsearch What You’ll Learn Why a company name change? Before its company name c