Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

Growing a community of leaders - an important goal for many companies, but not typically the designated task of a CMO. Diana O’Brien, CMO of Deloitte, however, is not your typical CMO. Diana spends 50% of her time prioritizing building workplace culture and, in turn, the firm’s brand to provide better marketing services to clients. She spearheaded Deloitte University, which provides training to bring employees into the fold on brand alignment, culture, and continuing workplace education for every single Deloitte employee in the United States. Now, she is recognized as one of the World’s Most Influential CMOs by Forbes and is one of Business Insider’s Top 50 Most Innovative CMOs in the World. Diana has been on the cutting edge of marketing, working for Deloitte since the 1980s. From creating a place where leaders can grow and employees thrive, to being the first CMO at Deloitte, she has a lot to share. On this episode, she brings a wealth of knowledge on the importance of creating a workplace culture of leader