Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

When it comes to building customer loyalty, Dani Cushion believes that the creativity is in the data. In her role as CMO of Cardlytics, she and her team work under the power of “purchase intelligence,” or the ability to know where your customers are buying when they’re not buying from you. As Dani has learned throughout her career as a marketer, it’s all about defining who is loyal and figuring out why. On this episode of Renegade Thinkers Unite, Drew and Dani discuss why defining your existing loyal customers can help you understand where you’re missing profits, as well as why using insights on aggregated data doesn’t mean creative marketing is dead. As Dani admits, “it ain’t sexy,” but working to have a extraordinary customer experience will result in unmatched loyalty. Get to know your customers by following this advice - listen here. Subscribe on Apple Podcasts - Stitcher - or Podsearch What You’ll Learn “Defining your loyals” is step one in the process of building repeat business Dani explains the import