Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

  As the marketer of a software service product, Meagen Eisenberg isn’t just a CMO. She is also a salesperson, which is why her alignment with MongoDB’s sales team proves critical to the company’s rapid success. Through her influential roles at multiple B2C and B2B tech companies, Meagen can attest to the fact that any company, no matter its audience, can create a pattern of collaboration and success in creating a unified buying path. From insights about demand generation, to Martech, to work-life balance, Meagen’s marketing insights apply to CMOs everywhere, whether you’re B2B, B2C, or even B2D. When reflecting on her career, Meagen shares that the alignment of sales and marketing teams has transformed companies that she has worked for, including MongoDB. On this episode, you’ll hear Meagen’s top 5 ways to increase your company’s internal collaboration, as well as discover the engaging marketing strategies MongoDB uses to attract developers. She also explains why the marketing and sales funnel strategy isn’t