Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

With growing demands from the C-Suite, (often) low budgets, and pressure to keep up with today’s current trends, marketers constantly face the challenge of creating authentic content that builds brand awareness and inspires action. Every CMO knows how difficult it can be to recruit brand ambassadors to create compelling content that cuts through. But what if the answer could be found in the co-workers around you? A recent study showed that brand messages posted by employees achieved 561% more reach than posts made by the company itself—resulting in 8 times the engagement for those posts! You’ve probably heard of different employee advocacy programs, but Jeanniey Mullen’s concept of “people marketing,” through her role as CMO at Mercer, is a brilliant concept of building big brand awareness with no media budget at all. There is no formula and no equation to adhere to in order to get the best results. Jeanniey’s philosophy is simple: trust in your people to tell their stories. Mullen has a deep background in ad