Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

Fans of The Simpsons may remember the episode in which Homer is jubilant about "new billboard day." This 1995 episode happened long before digital marketing became an obsession that in some circles rendered outdoor obsolete. Well Homer Simpson has a new comrade in arms with Janine Pelosi, the CMO at Zoom, at least when comes to the appreciation of outdoor advertising.   In past 18 months, Pelosi and Zoom put forward the simple but powerful message "Meet Happy" to build awareness of their online meeting platform. Then they shared it with the world, but not just through ads on Facebook, LinkedIn and Google. They invested heavily in billboards and transit ads across major US and European markets. The results? 100% year over year revenue growth. 135% year over year user base growth. 1600% growth in weekly web traffic. That Simpsons gag was released in 1995, but Janine's team is proving that billboards and outdoor advertising can still be powerful, as long as the message is right.   In this episode, Drew and Janin