Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

A customer’s purchase journey is never an easy process to document and collect data on. Thankfully, Brent Adamson is interviewed on this episode of Renegade Thinkers Unite. As Principle Executive Advisor at Gartner (formerly CEB), Brent works to help B2B companies explain to customers why their solution is the best available. Throughout part 1 of this conversation, Brent and Drew discuss why putting the customer first should be at the heart of any B2B organization. They explain the 6 non-linear steps in any purchase journey, and Brent shares his #1 tip for any B2B supplier. This conversation will shed new light on the purchase journey. Check it out. Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn Putting the buyer first is the #1 step to create a better purchase journey B2B companies should be focusing on understanding how buying happens. Learning how your ideal customer views the buying process will give you direction when bridging the gap between marketing and sales departments. Brent