Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

On part 2 of this episode of Renegade Thinkers Unite recorded live at the PSFK conference, Drew speaks with two guests about how marketers can relate to audiences over 50 and the future marketing trends to be looking for. David Stewart, CEO/founder of Ageist, explains the disconnect between 50+ audiences and younger marketing teams. He shares insights that will change the way you approach marketing to older generations. Dr. Devon Powers shares her knowledge on future marketing trends and how brands need to be thinking about their future interactions with guests. You’ll appreciate this episode, it’ll leave you thinking. Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn [1:18] Part 2 of the podcast recorded live at the PSFK conference [1:55] Most marketers are missing the mark for consumers over 50 [8:10] How can you communicate effectively with the 50+ demographic? [16:26] Dr. Devon Powers, researcher and professor, on future marketing trends [23:57] Devon explains why challenging your ma