Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

86: 3 Strategies to Build a Quality Brand, Live from PSFK Part 1

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Throughout this episode, recorded live at the PSFK conference, Drew speaks with two professionals that explain 3 strategies on how to build a quality brand. Both guests focus on how a brand can help people think about big ideas and create change in their own lives and in their communities. Jordan Schenck is the Head of Global Consumer Marketing at Impossible Foods, and she talks about how a brand can spark change across multiple business platforms. Amber Case is a Research Fellow at MIT and is an expert in “calm tech,” an area of research that focuses on eliminating unnecessary tech systems. She wants to see every marketing professional avoid distracting systems, and get back to the heart of working for a quality brand. You don’t want to miss these inspiring conversations. Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn [0:01] Drew’s overview for this episode of Renegade Thinkers Unite [1:38] Jordan Schenck from Impossible Foods is Drew’s first guest [8:27] How Impossible Foods maintai