Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

Norwegian Cruise Line is a leader in the travel industry and an expert in product launch marketing. Their CMO and Senior VP, Meg Lee, is Drew’s guest for this episode of Renegade Thinkers Unite. Tune in as Meg and Drew talk marketing over a glass of champagne aboard Norwegian's Bliss ship in NYC. On this episode, Meg shares her tips on how to handle product launch marketing and the benefits of having diverse channels of marketing. She touches on how she sells fun, whether it's through the smoked Texas BBQ (prepared off-ship), or the electric race car track available to guests on the ship. Overall, she talks through how she completes her main job: filling 16 huge ships with excited travellers. Don’t want to miss this entertaining and educational episode. Subscribe on Apple Podcasts - Stitcher- or Podsearch Use a variety of marketing strategies when launching a product Meg and her team at Norwegian Cruise Line recognize the importance of using many different marketing channels when preparing to launch a new shi