Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

Renaming a company is no small task. It’s even more challenging when your company is fewer than 10 years old. Marissa Aydlett, Senior Vice President of Marketing for Braze, is Drew’s guest for this episode of Renegade Thinkers Unite. They skillfully unpack the art and science of renaming a company and it’s a conversation you don’t want to miss. Marissa shares insight into challenges surrounding the renaming process and the subsequent rebranding efforts. There is power behind selecting a name and future direction for your company and it’s not something that should be tackled haphazardly. Key differences between historical, in the moment, and predictive data are also covered. Knowing how to capture these types of data and use them to your company’s advantage is one of the biggest pieces of advice Marissa has for listeners. Learn from the renaming journey Braze just completed by listening to this episode of Renegade Thinkers Unite. Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn [0:30] Dr