Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

  Salesforce has built a company that makes the customers a top priority, and it's a big part of the brand's success. Focusing on the customers means a marketing strategy centered on having an authentic voice and encouraging interactions that feel personally relevant to the consumer. On this episode of Renegade Thinkers Unite, Salesforce CMO Simon Mulcahy shares why that trust is so critical, and how companies can put customers first in their business plan. Additionally, Simon discusses the art and science of marketing, the role artificial intelligence can play, and how GDPR and data security concerns are forcing marketers to get better. This conversation is sure to inspire, click here to listen! Subscribe on Apple Podcasts - Stitcher - or Podsearch What You’ll Learn: Don't put a product at the center of your business model Companies often make the mistake of placing their product at the center of their business model. Simon counters this mindset and explains that in the modern era, it's much easier to bu