Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

It’s easy for B2B marketing to skew factual and dry, and it often forgets that on the receiving end of messaging and marketing, there are actual humans with senses of humor and personalities. Alex Reed, Global Marketing Director for Big Ass Fans, knows this well, and has used it to craft funny, innovative B2B marketing and branding that connects with his audience on an emotional level. In this episode of Renegade Thinkers Unite, Alex and Drew discuss the importance of using humor in marketing, share inventive ways to connect with customers, and examine why being relatable, funny, and approachable is extremely important, even if you’re an industrial-size fan manufacturing company. This conversation is loaded with helpful insights into creative marketing, click here to listen now! Subscribe on Apple Podcasts – Stitcher – or Podsearch What You’ll Learn Customer Listening Drove Big Ass Fans to Get Creative Alex shared a story of how the name went from the lackluster “HVLS Fan Company” to “Big Ass Fans”. There wa