Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers
77: Top 4 Best Practices for Marketing Organizational Structure, Learned from Mindtree’s CMO
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:39:27
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Sinopse
Drew’s conversation with Paul Gottsegen, Executive VP and Chief Marketing/Strategy Officer of Mindtree, will provide new CMOs with a step-by-step playbook for creating the best marketing organization structure possible. Paul provides listeners with 4 best practices to follow for ultimate success in digital, content, and social marketing. Paul explains that “I’ve learned everything by making every mistake in the book.” Don’t repeat his mistakes, learn from his experiences. Those experiences have allowed him and his team to bring in over 100,000 sales pipeline leads over the past few years. The company’s stock value has quadrupled, and Mindtree has become a globally trusted brand. Learn from one of the industry’s best experts on this episode of Renegade Thinkers Unite. Listen now! Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn [1:38] Drew’s guest introduction and why this episode is a playbook for marketing organization structure [4:45] Paul’s biggest challenges as a new CMO and how he