Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

When you think of Lucidchart, you probably think of the massively popular "doggo meme videos." These viral marketing campaigns are the result of Lucidchart taking risks and creating a culture of experimentation within their company. What started out as a simple idea from a team engineer has morphed into a global campaign that introduced Lucidchart to hundreds of thousands of new viewers. On this entertaining and educational episode of Renegade Thinkers Unite, Drew and Lucidchart’s CMO, Nathan Rawlings, discuss the 3 major ideas behind a viral marketing campaign. Throughout the conversation, they discuss how the "doggo meme videos” became a staple in Lucidchart’s marketing portfolio. Don’t miss the conversation behind why your website must be rock solid before launching into a campaign strategy and how to effectively track the impacts of a digital marketing campaign. This podcast episode will leave you laughing and inspired - it’s one you don’t want to miss. Subscribe on Apple Podcasts - Stitcher- or Podsearch