Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

75: Best Practices for Bold Marketing Strategies, Learned from Marketo’s CMO

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Sinopse

Marketo’s bold marketing strategies are well known across the marketing industry. For this episode of Renegade Thinkers Unite, Drew interviews their CMO, Sarah Kennedy. He also introduces a new segment on the podcast, Renegade Rapid Fire, where listeners can get to know Sarah in an informative and engaging Q & A session. Discover her best advice for CMOs, why she chose a career in marketing and her recommendation for a book that will renew your courageous marketing spirit. Sarah left a 10-year tenure at a previous company and lept into a five-month interview process at Marketo in order to diversify her experiences and pursue bold marketing. She is passionate about building an empowered and talented team as well as removing the shackles of perfectionism that plague the marketing industry. You don’t want to miss the insights Sarah brings from Marketo into this episode of Renegade Thinkers Unite. Discover why CMOs should be called to lead with conviction and the critical importance of risk-taking and experim