Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers
74: How Dropbox is Channeling Global Creative Energy Through a Bold Rebranding Effort
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:38:37
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Sinopse
Few companies have mastered the art of channeling creative energy through a focused rebranding effort better than Dropbox. On this episode of Renegade Thinkers Unite, Drew interviews CMO of Dropbox Carolyn Feinstein. Their shared love of creative energy and authentic storytelling makes for a podcast episode you don’t want to miss. Carolyn discusses her passion for connecting deeply with consumers through stories as well as why Dropbox chose to “fix something that wasn’t broken” all on this episode. Be sure to listen to discover how Carolyn’s team shifted the market’s perspective about the well-loved company and its offerings. With over half a billion worldwide users, Dropbox is among the best for workflow technology companies. Their ability to roll out massive internal changes while simultaneously conveying the right story to loyal consumers is encouraging. Hear all about the challenges tackled, lessons learned, and joyful successes on this episode of Renegade Thinkers Unite Subscribe on Apple Podcasts - Stit