Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

73: MRP CMO Explains Why Predictive Analytics in Marketing Will Revolutionize the B2B Industry

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Sinopse

Predictive analytics in marketing is going to revolutionize the way CMOs and marketing teams do business. On this stimulating episode of Renegade Thinkers Unite, Drew interviews James Regan, CMO and co-founder of MRP. James and his company are greeting predictive analytics with excitement and ingenuity. He shares why your company should be doing the same on this episode. This technology, combined with artificial intelligence (AI), is not something to be feared, contrary to what Hollywood may lead us to believe. For a full explanation of this exciting new technology, why predictive analytics is NOT the death of big brand ideas and company storytelling, and how to start integrating this idea into your company, be sure to listen to this conversation. Predictive analytics in marketing is something everyone needs to hear. Don’t be left behind, and give this podcast your full attention. Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn [0:29] Drew tracks down an expert in the field of predicti