Renegade Thinkers Unite: Marketing Tips From Cmos And Expert Marketers

When Drew recently asked a crowd of CMOs how much revenue marketing should directly generate, most said 5-15%. However, Eric Eden, expert CMO of Receipt Bank, claimed that marketing should be a company’s main revenue generator, bringing in 80% of all sales. This uncommon point of view is explained and detailed on this episode of Renegade Thinkers Unite. Eric and Drew talk through the first two main steps of how to turn your marketing efforts into a revenue machine. They discuss the importance of having a solid foundation marketing technology stack, all of the details behind why evidence-based marketing is the norm, and how to secure a substantial marketing budget for your team. Don’t miss part two of this interview on the next episode of Renegade Thinkers Unite. You’ll learn a lot from part one of this conversation, so give it your full attention. Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn [0:29] Drew introduces his guest for this episode, Eric Eden [3:05] How to lay the foundatio